Smartphones are great. Until you walk straight out into the street and almost get run over cause you can’t stop staring at it. That’s from personal experience. And that was the inspiration behind these lovely signs that we put up across Stockholm.
Ironically, our traffic signs were the most shared piece of news of all Swedish news on November 16th 2015, according to Swedish Radio (the non-commercial independent public service radio broadcaster) and Sociala Nyheter (a website that lists Sweden's most shared news on social media).
Running and music have gone hand in hand ever since the Walkman revolutionized the world back in the 80s. And yet, with all the available technology today, the experience of running to music has basically remained stagnant. So we asked ourselves, what if instead of listening to music, the music would listen to you? With adidas Go, we brought together two giants, adidas and Spotify, to merge the world of running and music in a new way. We created an app that matches your favorite music from Spotify to your running pace. Simple right? That’s what we thought. It took months of experimenting and developing the concept to finally create a working prototype. One year later, we’re super proud to finally introduce adidas go to the world!
The state-owned company, Svenska Spel, is the main regulator of the gambling market in Sweden. They came to us and said ‘We need to get more digital. How about we create an Instagram account?’ We said ‘ Um, sure’. Now all we had to do was figure out why in the world anybody would want to follow a state-owned company that regulates gambling. Luckily, as one of the major sponsors of sporting events across the country, they had an in with some the biggest names in Sweden. So we created Svenska Spel-Telefonen. A smartphone with an Instagram account that would switch owners every week. It started off with the all-star Swedish hockey player, Peter Forsberg and his very own selfie-stick (made from a hockey stick and some tape). The phone has since been in the hands of Sweden's national football teams (both men and women), the national hockey team and other personalities from legends to up-and-comers. It has travelled to four different countries and even struck gold in the European Football Championship. Since we launched the account, it has grown 6000%. And that's ALL organic, mind you.
In February 2015, 39 escalators were shut down in Stockholm’s subway. This forced people to walk up the steep, stagnant escalators, which in some cases were up to 180 steps.
So we figured this would be a good opportunity for Reebok to live up to its global strategy Be More Human. Together with a local CrossFit team, we gave people a lift. We helped carry luggage, dogs, kids and even a couple of sleepy commuters up the broken escalators.
In terms of music festivals, Sweden's Way Out West is about as good as it gets. But like most festivals, getting there is a major bummer. That’s where Sunfleet comes in. As Sweden’s largest carpool service, Sunfleet is by far the most effortless way to get from point HOME to point FESTIVAL. So to get the word out, we created the Sunfleet Music Quiz. Catered to this year's line-up, the game put you and your music skills to the test. Winners received a free ride, a personal parking spot and VIP tickets to Way Out West 2015. We won’t bore you with numbers, but let’s just say folks got a little addicted. On average, people played 98 sessions each! That's literally insane.
It has taken over our lives and permeates every moment. It even has its own week.
And it's the annual occurrence of Internet Week that made us think – have we become addicted to the internet? And if so, what would happen if 5 digital natives were forced to go cold turkey for a week? No social media, no email, no internet.
We followed these five internet addicts around for a week. This is the result.
Browse the Interwebz like Jay Z! Turn your hover state into a HOVA state.
On July 26th, one hundred days after the Senate voted to keep background checks from even being DISCUSSED, we're making sure the issue gets to the floor. This time, the lobbyists will have America to contend with — assuming our lawyer peeps give us the green light on bribing the Senate. But hey—it worked for the NRA, right?
One Show Interactive Finalist 2013
Open Defecation is when people have no choice but to defecate outside, onto the ground and often in front of other people. Beyond the unpleasant fact that over 1 billion people are forced to practice it worldwide and the billions of dollars it costs us every year, it kills a child every 2.5 seconds.
And yet. No one talks about it.
In order to break the silence, we created a website for the United Nations with one purpose: to get people to spend a little time learning about Open Defecation. The more time the user spent, the better. At the end of the experience, we encouraged people to share their time as a contribution to the cause. Every contributed second was added to a global clock in real-time.
Jan Eliasson, the deputy-secretary general of the United Nations launched the campaign at a press conference in New York, and a few hours later #opendefecation was trending on Twitter in the U.S.
To get agency creatives excited about using Google+, we tapped the facial-tracking feature of the Google+ Hangout API and dared them to battle it out in the world’s first interagency hangout tournament.
Since launch, more than 40,000 games have been played.
We couldn't believe NYC didn't have its own domain name. So we started a campaign, and two years later it finally happened!
To celebrate the days leading up to Christmas, we launched 24 Grams — an Advent Calendar on Instagram. A winning photo was picked each day and every winner received a personal gift, shipped anywhere worldwide.
City Harvest is a pretty brilliant charity in NYC. They feed people in need by rescuing food that's about to go waste at fine restaurants. City Harvest asked for a social solution that could help them raise more money.
Our idea: Make a donation to City Harvest by purchasing a restaurant reservation.
One Show Interactive 2011 - Silver Pencil
One Show Non-traditional 2011 - Merit
One Show Client Pitch 2011 - Finalist
Google wanted to tell America about Hangouts, a Google+ feature that lets you chat and watch YouTube videos together with your friends.
As the drawn-out 2011 NBA strike was finally coming to an end, we got five of the top announcers together to warm up for the new season.
Re-united through Hangouts, they commented on some of the finest basketball that YouTube had to offer. We created three spots that aired during the first game of the season.